My Story

Eyelash Extensions | West Des Moines, Iowa

Natalie Rose - Eyelash Extensions Des Moines

Let me tell you my story and how I became a lash artist and started changing women’s lives with eyelash extensions in West Des Moines, Iowa.

After having my first child, I struggled with the enormous changes that came with motherhood. Sleep deprivation combined with anxiety and stress came together for a reflection in the mirror that I no longer recognized as beautiful and vibrant. In an attempt to add some life to my lack of beauty routine, I tried eyelash extensions. This was when I was living in a suburb of Los Angeles and eyelash extensions were an up and coming beauty trend.

I was blown away by the results of my first lash extension experience. No matter what time of day it was, whether it was a 3am feeding, grocery run, or trip to the gym, I felt beautiful with minimal effort. This small change had such a remarkable effect on my confidence, which led to several other positive changes. These changes helped me to get back to feeling like myself and I no longer felt as weighed down by the new demands of motherhood. I was a happier and healthier mommy.

Such positive results were life-changing and I knew that I wanted to share this new beauty phenomenon in my hometown of Des Moines. With my background in art, design, and make up artistry, this career shift was a good fit. I made the decision to pursue my path to opening ACADEMIC lash & beauty in West Des Moines, Iowa. Although eyelash extensions are not currently regulated by the Iowa Cosmetology board, I knew that I wanted to be the best and provide the safest, highest quality extensions to my clients. This would not have been possible without pursuing my esthetics license. After attending The Aveda Institute in West Des Moines, I earned my license and pursued extensive eyelash extension training in Kansas City and Chicago with one of the industry’s leaders, Xtreme Lashes.

Being a self-described lash nerd, I browse before and after photos of beautiful lash work for hours. I subscribe to lash trade publications, read as much literature as I can related to lash artistry, and consider myself an up-and-coming lash master. I love what I do, hence I named my business, ACADEMIC lash & beauty. You’re going to love what my lash artistry will do for you too. If not, I provide a 100% money back guarantee*.

As the owner, lash artist, and esthetician here at ACADEMIC lash & beauty, I bring enthusiasm for the creative process to each and every client I work with. I believe that investing in beauty can change the world because when we feel beautiful, we love ourselves more and self-love is a main ingredient in the recipe for more peace, love, and kindness in the world.

I’d love to meet you and work with you to design gorgeous lashes that you’ll love.


-Natalie Rose, Owner of ACADEMIC lash & beauty and Xtreme Lash Lash Artist

*You will LOVE your lashes. If not, I will adjust them or remove them free of charge and give you 100% of your money back. In order to be eligible for this offer, I need to be notified within 24 hours of application regarding any issue you are having and the removal of the lashes must be done at my studio to receive your money back. I am 100% confident that you will be happy with your lashes and if not, I will make it right. You only have beautiful lashes and a simplified beauty routine to gain.